Here's To Change. HTChange.

15. srpna 2013 v 0:15 |  Robert Downey Jr./NEWS

Tváří nové globální kampaně výrobce mobilů HTC s názvem Change se stal americký herec Robert Downey jr. "Dlouhodobá kreativní kampaň jepostavená na variabilitě akronymu HTC, který si fanoušci značky mohou přetvořit v prakticky cokoliv, třeba Hroši Telefonují Cuketou," uvedlo české zastoupení firmy, která si tak celosvětově připomene 17 let existence.

Po klipu s Downey na YouTube budou spuštěny další části dlouhodobé kampaně, která zahrnuje všechny typy médií. V Česku se první fáze nové marketingové strategie odrazí zejména na internetu, konkrétně sociálních sítích. HTC také nedávno podepsalo několikaletou spolupráci s fotbalovou asociací UEFA.

Angažování známého herce, který se proslavil například snímkem Iron Man, není jen pro pro účely samotných reklam. Herec údajně získal také pravomoci při rozhodování věcí ohledně marketingu, a také se bude moci zapojit do diskuzí ohledně nových produktů, které HTC plánuje.
 

Buď první, kdo ohodnotí tento článek.

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